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Fashion Production Lab

The full cycle:
from fabric to shipment

We don't simply 'look for fabric'. We cover the whole process — materials, factory, sampling, production, control and delivery. You deal with one person from the first enquiry to the boxes arriving.

01Fabrics

Fabric sourcing

I find the fabric you need, or offer alternatives.

  • Fabric research and sourcing across Turkey
  • Fabric selection matched to your collection and specs
  • Alternatives across different price segments
  • Fabric lamination — bonding one fabric to another
  • Fabric swatches and colour cards
  • Stock, lead time and MOQ checks
  • Buttons, zippers, snaps and other hardware
  • Threads, linings, interlinings and auxiliary materials
02Prints

Print development

From the idea to printing on the chosen fabric.

  • Finding and selecting prints for your idea
  • Adapting the artwork to the fabric and technique
  • Arranging printing: digital, screen, sublimation
  • Colour and proof-print control
03Manufacturing

Finding a manufacturer

I match a factory to your specific brief.

  • Finding a factory that fits your product
  • Comparing manufacturers on price, quality and capacity
  • Negotiating production terms and minimum quantities
  • Accompanying you to showrooms and factories
04Collections

Collection development and production

From the first sample to the finished run.

  • Sample development from a reference or design
  • Pattern making and first sample organisation
  • Follow-up on sample revisions
  • Managing small and large production runs
  • Coordinating cutting, sewing, pressing and packing
  • Organising printing and embroidery
  • Fabric lamination and dyeing
  • Special surface and fabric treatments
05Details

Branding and packaging

Tags, labels, packaging and branding.

  • Woven labels, care labels and brand tags
  • Hang tags carrying your brand
  • Branded bags, boxes and packaging materials
  • Hardware with your logo: buttons, zip pullers, patches
06Support

Production support

Communication, oversight and solving issues on the ground.

  • Following production through every stage
  • Deadline tracking and issue resolution with the factory
  • Pre-shipment inspection of goods
  • Regular progress reports
  • Domestic logistics in Turkey and international shipping
  • Coordinating shipping documentation
  • Translation and professional support in negotiations
  • Local representation for foreign brands
Marketing

Full-scope marketing support for your brand

Alongside collection development and production, I offer end-to-end marketing support for fashion brands.

It covers the whole journey: from brand strategy and positioning to content production, advertising, PR and digital growth.

The service includes:

  • Market and industry analysis
  • Competitor analysis
  • Brand positioning
  • Defining the target audience
  • Shaping the brand's mission and values
  • Building the customer profile
  • Identifying the audience's needs, motivations and buying triggers
  • Creating the Tone of Voice
  • Defining the brand archetype and applying it to communication
  • Content strategy
  • Content matrix
  • Ideas for Reels, Stories and posts
  • Defining content categories
  • Visual and content references
  • Choosing organic and paid growth tools
  • Monthly marketing plan
  • Planning the advertising strategy around the brand's stages of growth

  • Visual concept for Instagram
  • Several style options to choose from
  • Feed planning
  • Highlights covers
  • Stories design
  • A coherent, consistent visual language for social media

Depending on the chosen format, the service can include:

  • Monthly content plan
  • Scripts for Reels and other video formats
  • Stories
  • Post and carousel design
  • Reels covers
  • Content flow and content funnel
  • Technical briefs for content creators and the film crew
  • Copywriting
  • Video editing
  • Monthly analysis and recommendations

Full-production content is also available on request: concept → script → shoot → edit → ready-to-publish content.

  • Market and competitor analysis
  • Target audience analysis
  • Defining ad triggers
  • Advertising strategy
  • Offers and campaign structure
  • Ad creatives
  • Ad copy and headlines
  • Testing ad hypotheses
  • Launching and optimising campaigns
  • Analysing results

  • Content ideas and concept
  • Scriptwriting
  • Adapting current TikTok trends to the brand
  • Content shooting
  • Video editing
  • Captions and copy
  • Publishing recommendations
  • Performance analysis and monthly reporting

  • Developing the Tone of Voice
  • Defining content topics
  • Content plan
  • Regular content creation and posting
  • Adapting current trends and topics to the brand
  • Basic engagement with followers
  • Communication with relevant and industry accounts
  • Monthly performance analysis

  • PR strategy
  • Finding communication opportunities for the brand
  • Lists of relevant media and publications
  • Press releases, pitches and invitation texts
  • Communication with media and editors
  • Influencer research
  • Influencer outreach and organising collaborations
  • Developing brand partnerships
  • Increasing brand visibility in themed selections and publications
  • Analysing the work done and its results

The service can also include:

  • Organising collection shoots
  • Coordinating the photographer, videographer, models and stylist
  • Collaborations with influencers and content creators
  • Content and campaign preparation for a new collection launch
  • Planning the launch

Additional services:

  • Website development
  • Landing pages
  • Product catalogue or corporate website
  • Google Business Profile optimisation
  • Review and online reputation management
  • SEO and content optimisation
  • AI optimisation: brand visibility in ChatGPT, Gemini, Claude and other AI platforms

Marketing can be ordered on its own or as part of turnkey brand development.

Before full marketing management begins, I prepare a marketing strategy tailored to your brand.

The scope is set individually — based on the brand's needs, current stage, goals, platforms and the volume of content.

  1. idea
  2. brand strategy
  3. fabric selection
  4. collection development
  5. production
  6. visual identity
  7. content
  8. launch
  9. advertising
  10. PR
  11. brand growth

Turnkey fashion brand service

I manage the whole process from a single point — so your brand isn't just produced, but ready for the market.

From fabric to collection, from production to marketing and launch.

Pricing for projects that combine turnkey apparel production and full brand marketing management is set separately for each project.

Discuss your project

How we work

Five steps
01

Enquiry

We go through your idea, product, budget and timeline.

02

Sourcing

I select materials, suppliers and a manufacturer.

03

Sample

We make and refine the sample until you say yes.

04

Production

I start the process and oversee it on the ground.

05

Done

I check the result and arrange the shipment.

Questions & answers

Production cost depends on the garment, fabric, quantity and complexity — I give an exact price after costing it with a specific factory and a specific fabric. Design development and launch preparation is a separate service at a fixed fee, paid before work begins. Full details are in the terms of cooperation.

TURKEYEND-TO-END PRODUCTION